Our Expertise

Strategic &
Tactical Planning Medical
Communications Patient
Recruitment Clinic
Support

Strategic &
Tactical Planning

Through our Strategic and Tactical Planning services, Capsule can assist your organization in articulating and crystallizing your vision and developing specific tactics for execution.The strategic plan is designed to address your key objectives and communicate them in a clear and concise manner.

In order to help organizations implement their strategic vision, our tactical planning becomes an action oriented roadmap to follow in achieving the communication and market delivery vision. Capsule develops realistic plans that address the priorities, timelines, and resources required to implement our clients’ strategic initiatives.

Our emphasis on knowledge transfer ensures that our clients are able to maintain and build upon the solutions that we have helped them reach after the project is complete.

Strategic and Tactical Planning services Toronto

Case Studies

Pharmacist Advisory Board

Situation

A Pharmaceutical company wanted to better understand the professional needs of hospital pharmacists during the review of new medications for formulary inclusion (in this case, the indication was for infectious disease) and identify ways they could help them meet those needs.

Action

Capsule organized advisory boards for pharmacists and other members intimately involved in the formulary review process at target hospitals (those with a high number of Cancer/HIV patients who would benefit most from the medication) to identify key considerations that go into the review and addition of new medications to a hospital’s formulary (i.e. safety profile, dosing, pharmacoeconomic considerations).

Result

Being a third-party agency and bringing key stakeholders to the table, Capsule facilitated useful discussion among key members involved in the hospital formulary review process for new medications. Stakeholders were more forthcoming with recommendations on the role pharma should play in approaching pharmacists regarding both the suggestion of new medications for formulary and clinical support during the review process. The Pharma company was going to retrain their reps based on the Information collected from these advisory boards, to give them insight on how to more effectively approach hospital pharmacists to discuss formulary inclusion of their product.

KPI over a three month campaign

90%

Stakeholder Satisfaction Rating

74%

Approval for formulary inclusion of new medication

Strategic

By having a third party (agency) organize the Consultant Meeting, we were able to get unbiased feedback from the pharmacists.
Based on these insights, we will be retraining our reps.

Brand Manager, Anti-infectives

Medical
Communications

At Capsule we’re focused on physician and patient education. With research being published at an astounding rate and the availability of information at our fingertips, our goal is to present relevant evidence based information and experiences in an informed and highly practical context.The medical and marketing team that Capsule works with are current on the latest therapeutics, devices, procedures and clinical practices and in turn are able to provide the best care and education to patients and other healthcare professionals alike.

Medical services Capsule provides its clients include:

Advisory boards and Consultant Meetings
Continuing Health Education (CME) and Other Learning Activities (OLAs)
KOL mapping, influence, engagement and development
Patient and community communication and engagement programs
Disease awareness programs
Insight-driven strategic counsel
Scientific congress activities
Third party advocacy development
Digital/web strategy and solutions

Case Studies

Diabetes CME

Situation

A pharmaceutical company wanted to address the educational needs of specialists working with diabetes. By doing so they hoped to enhance the knowledge and understanding of the advances in health research and science, and clinical practice among these specialists, as well as reinforce their position of being recognized as a company promoting education to ultimately improve patient outcomes.

Action

Result

Attendance exceeded 300 specialists. The program addressed the educational needs of community endocrinologists and internists from diverse facilities across Canada, arming participants with action plans on how to best work with patients going forward. The participants were impressed with the quality of the speakers, as well as the selection of topics for the lectures. They appreciated the talks being focused on unbiased, evidence based disease management, relevant for the physicians involved in management of the ever growing diabetic population. The format of the meeting with small group discussions was very well received and cases based on the 2013 Clinical Practice Guidelines gave it a practical perspective which was especially relevant to the community specialists.

KPI over a three month campaign

medical

I have heard from many of my specialists that they got a lot of value from this symposium.
I am not sure if this is something we do every year but they thought this was the best one.

Pharmaceutical Medical Science Liaison

Patient
Recruitment

Patient enrollment is the most time-consuming aspect of the clinical trial process. The leading cause of missed clinical trial deadlines is patient recruitment, taking up to 30 percent of the clinical timeline. Improving patient recruitment rates offers pharmaceutical and medical device companies one of the biggest opportunities to accelerate the pace of clinical trials – making it possible to reduce time to market. At Capsule, we understand the benefits that draw patients to participate in clinical trials, which include:

Receiving pre-market treatments that could help them restore their health

Being entitled to payment for their volunteerism

Helping to advance medical research for future generations.

During our patient recruitment process, we focus on educating potential patients on the study and assess their reasons for participation. We also run a comprehensive assessment of their eligibility to participate based on the needs of the study. When there is a match, the result is an informed and consenting participant who has been qualified for their participation, leading to above average patient acceptance rates for clinical studies.

Capsule is IRB certified. We help clinical trial investigators streamline their patient recruitment efforts through numerous channels including:

Proprietary patient-level databases
Partner site networks
Traditional media
Highly targeted digital and social media strategies

Case Studies

Patient Recruitment for a Clinical Study

Situation

A Principal Investigator (PI) wanted to recruit patients beyond his practice for a type 2 diabetes study with limited inclusion criteria. His current source for recruitment was limited in providing him with patients, as their approach was too widespread (global agency) and there was no timely follow-up with the leads.

Action

Capsule conducted an assessment of the demographic (people living and working) in the neighbouring areas of the site. Facebook campaigns were designed and deployed based on the target audience (e.g. overweight/ethnic/middle aged men and women).

Conversions were closely monitored and optimizations were made on a weekly basis. Once the leads came in, the patients were contacted and pre-screened before referring to the site. This required vigorous follow-up as patients were often unavailable or unresponsive.

Result

KPIs with campaign budget of $10K

30

Subject Screened

60

Subjects Randomized

70%

Lower cost per Randomized Subject

clinical-support

I have highlighted the list of patients that did get randomized on the trial. Thank you for all your assistance for a job well done!

Clinical Research Manager

Clinic
Support

Successful healthcare clinics provide high quality, personalized services to their current patients and maintain a steady stream of new customers to keep their practice healthy. They understand their clinic’s business metrics to ensure high clinician productivity, minimize patient attrition rates, and drive effective marketing strategy to grow their clinic’s business in a cost effective manner.At Capsule, we work with healthcare clinics across a wide range of therapeutic areas including: sleep, diabetes care, mental health, and obesity to drive clinic and patient success in the following ways:

Stop Wasted Visits – Improve clinician productivity by monitoring progress together in real-time.

Business Development – Get more patients without spending more money by seeing which marketing efforts are really working.

Operational Efficiencies – Due to increasing demand, Capsule has provided custom software solutions to clinics allowing them to see their entire business in one place without frustrating spreadsheets or outdated and difficult to use software systems.

Case Studies

Business Development for a Medical Clinic

Situation

A sleep clinic wanted to increase patient referrals from family physicians in the catchment area of the clinic. The strategy Capsule used was to market the clinic with an emphasis on its integrated approach to treat overall sleep disorders, as well, use its expertise to treat complex cases, reinforcing its position as the sleep experts amongst the physician community.

Action

Result

Capsule was able to engage with 110 decision makers in three months of which 80% were family physicians, resulting in a boost of referrals by 24% for the same period. Valuable insight was received regarding criteria for referring patients, as well as the importance of patient experience.

The main benefit for the referring physician was that the sleep clinic offered ‘cognitive behavior therapy’ by a psychiatrist which was covered by OHIP, as in most cases this is a paid-for-service by a psychologist.

KPI over a three month campaign